It's important, when designing any website, to know who the targeted audience is. For example, if a business is focused on providing products or services to other businesses, then a website that is designed for a desktop audience will probably fit all website needs. Where as, if a business is focused on targeting a consumer marketing, B2C, then that business should certainly have a mobile version of their website. Consumer markets tend to spend a lot of time on mobile devices, like smart phones and tablets, and regardless of how responsive a designed for desktop website is made, it can't function as well as a mobile version.
Ultimately, all of this planning comes down to making a website look as great as it can on as many screen sizes as possible. Even if a desktop audience is all web designs have to consider, the web designs still need to take into account the varying screen sizes for the average monitors and display devices.
Most of the time, a website only gets one chance at making a good impression. If the website does not inspire or engage the website visitor to continue viewing, the visitor will leave within seconds. It's all about how the website can make that connection and encourage visitors to view more pages and stay longer on those pages.
There are web design experts at Optimized that are available to have discussions about new or existing web designs. Our web design team will work with you to create a website that marries your functional needs to your envisioned concepts.
With the amount of time consumers spend surfing the internet, if your website targets consumers you need a mobile version of your website. Optimized web designers can discuss a mobile web design to fit your website's needs.
Responsive web design is the latest styling trend of websites. Responsive web design allows web designers to make websites that are responsive to their display environments. This allows web designers to make websites that look great on a larger diversity of display settings. Contact an Optimized web designer to discuss responsive web design options for your website.