All on page seo value aside, a meta title is important because its basically the first thing that many of your website's visitors are going to see. The meta title is the blue hyperlink on Google that a search engine user clicks to visit your site from the search engine results. So, it's quite literally the chance at a great first impression or a chance at starting off on the wrong foot, if you even get started.
Knowing that first impression is everything, a powerfully written Meta Title could make all the different in getting a website visitor or being passed over. If that wasn't enough pressure, there is also a limit to how many characters a meta title can be before it is considered "too long". If a meta title is considered to be too long, search engines clip it off, usually somewhere in the middle of a word, and add ellipses to finish the meta title. That doesn't make for a strong first impression or help your website's search engine rankings.
It can take multiple attempts at writing a meta title before a good meta title is written. The process of writing the meta title often takes a series of corrections, like adding, subtracting or substituting words, before it becomes a great meta title that is capable of dramatically impacting seo results.
A great meta title should use an appropriate keyword or two to summarize the main topic or theme of the article. It should also fit inside the search engine guidelines for length. The space limit of a meta title is actually determined by pixels, so special equipment is used to assure appropriate meta title length.
For more information about seo services or meta titles, call an Optimized seo consultant.
There are many things that go into a successful seo campaign. For that matter seo services are technically never complete because of everything that can go into good seo and driving results. That being said, here are 6 major on-page seo elements that Optimized always focuses on.