As the photo shows above, the meta description is the two-ish sentences that are directly below the meta title. Similar to the meta title, the meta description also has a limit on how long it can be. The meta description length limit is about 3 times the length limit of the meta title and, like the meta title, is measured using pixels.
Writing a good meta description is critical for on page seo and for the search engine snippet that is shown to search engine users in search engine results. The meta description is used by search engines to gain more intelligence about the website. In regards to benefiting on page seo, a good meta description will provide a well written summarization of the contents of the web page using well positioned keywords and descriptions, while staying under the length limit. As part of a result in a search engine listing, a meta description is the the two sentences a website gets to influence a search engine user to visit.
The meta description is literally the quick "shout out" that a website gets to influence search engine users to choose it, amongst millions of other results. In addition to its importance in on page seo, writing a meta description that speaks clearly to a target audience is incredibly important.
A few things Optimized seo consultants consider when writing an effective meta description, either for ourselves or for our clients, are:
Make sure the Meta Description meets proper search engine guidelines for length
Use the Meta Description to summarize the webpage, using keywords and phrases
Write a Meta Description that will engage search engine users.
There are many things that go into a successful seo campaign. For that matter seo services are technically never complete because of everything that can go into good seo and driving results. That being said, here are 6 major on-page seo elements that Optimized always focuses on.