Using images and graphic designs on a website can be amazing. Images and graphic designs add sophistication and an extra level of dimension to websites because, as the saying goes, pictures are worth a thousand words.
Images and graphic designs also add extra steps and more things to do to a webpage, in order to have strong on page seo. One very important extra step that needs to be taken when you add images to a website is to properly include detail about the photo for the search engines to use in the process of understanding what the image is. Doing this is called adding "alt text" to a picture. "Alt Text" or Alternative Text, is usually a quick summary or description of a photo or graphic design. Since search engines do not have eyes, they can not see what the photo is. Essentially, the alt text is the website's opportunity to explain exactly what an image or graphic design is to a search engine.
Assigning alt text to images and graphics is tremendously important for on page seo and yet there are so few websites that are doing it correctly. Worse, there are some websites that are not using alt text at all! Not having alt text assigned to the images and graphics of your webpages or having incorrect alt text attached to photos is hurting on page seo and needs to be addressed immediately.
There are many things that go into a successful seo campaign. For that matter seo services are technically never complete because of everything that can go into good seo and driving results. That being said, here are 6 major on-page seo elements that Optimized always focuses on.
Search engine users perform image searches as a way to search for things that they are looking for. This is particularly true when a search engine user is searching for a tangible product for purchase. For this reason, every webpage should have at least 1 image or graphic design. Realistically, though, webpages should have multiple images.
With all the value that a website can get from images, it is important to make the images a website uses as valuable as possible. There are multiple ways Optimized can work with the images on your website to improve on page seo. Contact an Optimized seo consultant to learn more about the current state of your website's images and if they need improving.