Headers are on page titles to paragraphs, which give a basis for what an article is about. There are many different categorizations of headers, each designating the level of importance a header has on a website. For example, a header with the designation of H1 is the most important header designation on a web page. A header with the designation of H1 possesses greater value than and a header with the designation of H2 and an H2 header is more important than a header designation H3. This importance of header designation continues down to all level os header designation infinitely.
Designating headers properly is also important because headers are used to describe and give additional value to one another. For example, headers with a designation of H2 are used to give details and additional information to headers designated with H1 importance. This relationship of header designation also works infinitely with each sub-set of header designations.
It is important to have headers properly defined in order to organize a website's ideas, thoughts and information for search engines to easily understand and organize. Headers are also helpful and used to draw the reader’s attention toward the information on the web page that meets their needs.
While it's obvious that proper header designation is a beneficial strategy for on page seo, there are still many websites that do not properly designate its headers. When headers are not properly assigned and designated, search engines do not know to treat this information with the level of importance that they should. What happens next is that the undesignated headers, on the website, get treated exactly the same as paragraph text, which carries significantly less value then headers do. This ultimately means that the website's information is not standing out and also that the search engines are not placing enough value and importance on what the website is trying to share. This results in websites that do not rank well and have low visibility in search engine results.
There are many things that go into a successful seo campaign. For that matter seo services are technically never complete because of everything that can go into good seo and driving results. That being said, here are 6 major on-page seo elements that Optimized always focuses on.