There are many things that go into a successful seo campaign. For that matter seo services are technically never complete because of everything that can go into good seo and driving results. That being said, here are 6 major on-page seo elements that Optimized always focuses on.
At the very end of the day, when a search engine user "clicks" on your website link in search engine results, the website needs to have content to satisfy the website visitor's needs. That being said, Google has a content policy that web pages must have at least 300 words to be considered “contextually” valuable. If Google has registered a web page with less than 300 words, the web page is virtually non-existent to Google from a content rich perspective. This means that the webpage will suffer in search engine ranking and be hard to find in search engine results. While 300 words is recommended, as a minimum, to be successful in search engine rankings, 500 words of content is a better minimum to shoot for.
If a web page is below the content minimum of 300 words, but it has become hard to add to in order to make it longer, it may be good idea to wait on increasing the content's length until there is more valuable information to add to the existing content. Forcing content for the sake of having something to fill the empty space isn't a great option because it will be very noticeable. Visitors of a website do not want to read information that is poorly written or forced and your website will suffer for low-quality content.
Take everything that has ever been taught to you about writing and throw it out the window. Writing content for websites is different than writing anything else. This is because, even though you are applying basic writing fundamentals, writing for search engines means that you have to write with saturation in mind. Saturation is the amount of times or percentage of times a word is found in the content. When writing for a website, that needs to rank well in search engine results, it is important to have a good saturation level for all the keywords and phrases that you are trying to get the website to rank for. However, just because you have to use keywords and phrases a few more times than you actually would, when writing website content, you still don't want to overuse the keywords or phrases to the point that the content sounds redundant or robotic. Saturating content, so search engines can better understand the topics or themes of your website, can get carried away and end up being unreadable. Content writing is all about sounding natural, but still achieving a quality saturation level.