In search engine optimization, there are things called social media indicators. These social media indicators are used by search engines to further understand a website. However, if the social media pages are not set up correctly or correctly linked to a website, then the search engines are not going to know to associate one with the other. With the value that a website can get from having social media indicators associated with it, all websites need to be properly linking with social media.
Social Media also provides many off page seo locations for content on products or services that are provided by a website. Social media is great as acting as a funnel to drive additional traffic toward websites, as long as it's used properly. It is also important to have all social media locations linked with other website tracking assets. This allows the opportunity to see how well a social media campaign is working and what percentage of a website's traffic is directly from social media visitors.
Posting content and creating a strong message to attract potential customers is only part of the real challenge with social media. All of the above factors, in combination with others, are a good reason why its important in knowing how to use social media to benefit off page seo of a website.
Attaching a blog to a website is very similar to social indicators. The increase in content that is posted helps search engines to make sense of related topics that are linked together.
Link Building is a critical part of the search engine optimization process. Linking with credible sites increases your website's reputation with the search engines. It also shows credibility that other websites are willing to vouch for it.
Blogging and Link Building have their purposes outside of the search engines. Blogs create funnel locations to attract traffic for the website and link building allows a website to gain reputation and value in search engines.
Because of the complexity of social media, Optimized would like to assist you with your social media campaign. Our seo consultants can help guide the process and make sure that the social media indicators, used by search engines, are being correctly associated with your website.
Contact Optimized to speak to one of our seo consultants about a social media campaign.