Link building is one of the most important factors in how well a site does in search engine results. Part of the reason for this is because links are essentially used like 'votes' for a website. These 'votes' help search engines to begin to establish a reputation for a website. Link building is also a lot like a highway system. Links act as roads to search engine crawler bots and allow the bots to get to one website to another. So, when a website has many opportunities to be accessed through many links, it will be crawled by search engine bots more frequently.
With that being said, link building should be viewed as a discretionary process. The phrase "birds of a feather, flock together" is very true to link building, as it relates to gaining reputation for a website. If a website builds too many links with spammy and unnatural linking partners, then the website will have the a reputation as a spammy and unnatural site. This is why link building is more about having quality linking partners and not a ton of poor quality linking partners.
A website needs to be trusted by search engines. If search engines don't trust a website or believe that a website is spammy, then the search engines will remove the website from their index. Google will and has literally de-indexed entire websites. If Google believes a website has too many low quality, spam-like links, then they will remove your website from their searches.
Social media strongly helps search engine optimization efforts because of the social indicators that they are capable of giving off. These social indicators help search engines to better understand a websites purpose.
Attaching a blog to a website is very similar to social indicators. The increase in content that is posted helps search engines to make sense of related topics that are linked together.
Both Social Media and Blogging create locations outside of the search engines where new traffic can be found. Traffic on social media sites and blogs also can come directly to the primary website and lead to increased sales.
Link building can be difficult for many different reasons. First of all, its difficult to think of all the potential linking partners that would be beneficial to a website because there could literally be thousands. Link building can be difficult because all the links from potential linking partners need to be analyzed for quality. Finally, after analyzing links for quality and establishing a linking partnership, links need to be created and inserted into existing webpages.
Optimized is skilled in these link building difficulties, as well as related link building techniques. Our seo consultants broker discussions for linking partnerships with qualified webmasters or website owners. We work to build links with qualified websites on our client's behalf.
Contact Optimized to speak with an seo consultant about building links for your website.